WHAT IS SOS?
SOS Hydration is an advanced drink formula for active lifestyles. SOS replaces key electrolytes and minerals including Sodium, Potassium, Magnesium and Zinc that your body loses throughout the day and requires replenishment of to feel and perform at your best.
WHAT DOES SOS DO?
SOS Hydration was created to prevent and combat mild to moderate dehydration due to active lifestyles and physical performance.
HOW DO I PREPARE SOS TO DRINK?
Mix SOS with clean water. Each stick or scoop contains enough ingredients to be mixed with 250mL (typically one tall glass) of water. Always ensure that the product is well mixed and consumed within 24 hours of preparation.
WHEN SHOULD I USE SOS?
We recommend one serve per day to support your active lifestyle. Whether you're about to engage in a tough workout, have a big day ahead of work or with the kids, or having a night out, don't forget to drink your SOS! The sachets fit nicely in a handbag or gym bag.
Add 1 sachet or scoop of SOS to clean water, here are some examples of when SOS hydration will support you:
BEFORE: A workout, travel, any kind of activity that can make you dehydrated to prevent dehydration
AFTER: Sports games, illness e.g. gastro or a hot day
DURING: Fill a drink bottle with 1 sachet/scoop of SOS to 250ml water and take frequent sips while out on your adventures to support proper hydration and optimal performance
WHAT IS IN SOS?
The best place to view all the nutritional information and ingredients is on the product pages. SOS Hydration is made with the right mix of ingredients you need and you can learn more about these on the "SOS Science" Page.
SOS Hydration has no artificial colours, preservatives, flavours or sweeteners.
INGREDIENTS WITH PURPOSE:
SODIUM: This is the main electrolyte of the body because it keeps a balance with water. Sodium enables muscle contraction and nerve impulse transmission, prevents “water intoxication” and hyponatremia (low sodium in the blood), and helps with blood pressure control. Sodium is the main electrolyte lost through sweat.
POTASSIUM: Is the main electrolyte that lives inside of the cells It is involved in the correct functioning of the kidneys and heart, digestive system as well as muscle and nerve conduction. With 20 mEq/L we can avoid the development of hypokalemia (low potassium), and prevent heart arrhythmias and muscle cramping.
MAGNESIUM: Even though it is the fourth most abundant mineral in the body, up to 70% of the population is magnesium deficient. This element is needed for more than 300 biochemical reactions in the body such as, immune system support, muscle and nerve function, heart rhythm regulation, energy creation, and protein synthesis.
ZINC: This essential trace element has many functions in the body In addition to aiding fluid absorption, Zinc has also been proven to bolster immune function, regulate neuron communication in the brain, benefit muscle repair and growth, regulate hormones, and promote healthy heart function.
CITRATE: This electrolyte works as a buffer by controlling acidity in the body It helps to prevent cramping and fatigue due to lactic acid production. Once absorbed, citrate converts into three molecules of bicarbonate, which is the body’s natural acidity regulator.
CHLORIDE: Is the second electrolyte lost through sweat. This chemical is needed by the body for many metabolic processes. It also helps in the acid-base balance and nerve impulse transmission.
SUGARS: The main fuel of the body is glucose. Glucose, in the correct amount, is good for you. SOS contains the ideal amount and the right kind of sugars (sucrose and dextrose) to help enhance the water absorption process and provide a constant and healthy energy source.
MALIC ACID: This compound plays a key role in increasing energy production, reducing muscle fatigue during exercise, and improving mental clarity. Through enhancing mitochondrial uptake and respiration, malic acid encourages oxygen consumption and thus energy production.
HOW DOES SOS WORK?
SOS Hydration uses the World Health Organization's Oral Rehydration Therapy recommendations and data from the American College of Sports Medicine. By correctly balancing the amount of sodium and glucose, SOS enhances the water absorption process by activating the body's natural mechanism know as the Sodium/Glucose co-transport system, which is located in the small bowel.
When SOS arrives to the small intestine, one molecule of sodium is quickly pulled into the blood vessels by one molecule of glucose; subsequently, due to osmotic forces, water gets absorbed as it always follows sodium. This is the main reason why we need salt (sodium) and sugar (glucose). With salt we can prevent "water intoxication" and maintain a good osmolarity; with the correct types of sugars, we forestall the development of lactic acidosis.
SOS Hydration is an hypotonic drink, which means it has a lower osmolarity than blood. Osmolarity is the balance between sodium and water in the body, and SOS hydration allows your body to absorb 3x more water compared with drinking water alone.
WHERE IS SOS MADE?
SOS Hydration is manufactured and packaged in the USA in an FDA approved manufacturing and production facility. The facilities have the highest level of FDA clearance and all products have been through independent testing and auditing with Informed Sport and Informed Choice to give you peace of mind when consuming SOS.
WHO SHOULD NOT USE SOS?
If in doubt about using SOS, it's best to check with your GP, especially if you have any health conditions. As SOS is classed as a "Formulated Supplementary Sports Food" in NZ this comes with the warning "Not suitable for children under 15 years of age or pregnant women". For more info email firstname.lastname@example.org
IS SOS APPROVED FOR USE BY WADA?
SOS is part of the Informed Sport and Informed Choice program and as such our manufacturing process and ingredients have been analysed and are frequently audited to ensure that SOS is safe for any athlete that gets tested by WADA as part of their sport.
If you need more details email email@example.com
WHAT IS THE DIFFERENCE BETWEEN SOS AND SPORTS DRINKS?
SOS Hydration is different from typical sports drinks because it is a low osmolarity solution that contains 50% more electrolytes and 75% less carbohydrates than sports drinks. Due to their high sugar content, Sports Drinks have a high osmolarity. High osmolarity in the gut will pull water from the blood vessels into the gut instead of absorbing it; this is known as osmotic diarrhea.
HYDRATION & ORS
WHY IS HYDRATION SO IMPORTANT?
Hydration is necessary for survival. Water is the most important element in humans, as a full 60% of our body is water. This vital liquid is involved in every metabolic process of our body. We can only live one week without it. Losing just 2% of your body weight through dehydration can affect athletic performance by more than 20%. That's the difference between a good day and a bad one! Using SOS can help you keep performing at your peak.
HOW DO I KNOW IF I AM DEHYDRATED?
Thirst: When we start sensing thirst, we are already 2% dehydrated. Be aware that our thirst sense decreases with aging.
Urine volume and colour: If you notice that your urine volume is lower and the colour is dark-orange-that means that you are dehydrated. If you urinate light and clear urine in a correct volume, your body is hydrated.
Dehydration can cause headaches, irritability, weakness, dizziness, concentration impairment, tiredness, dry mouth, and more.
WHAT CAUSES DEHYDRATION?
Everyday, even when we don't sense it, we are losing water through evaporation, breathing, and urine excretion. All sorts of things dehydrate us including hot and humid weather, air conditioned environments, stress, commuting, physical activity, flying (one day), consumption of coffee, tea, energy drinks, and alcohol.
WHAT IS AN ORS?
An ORS is an Oral Rehydration Solution. A solution can be considered an ORS when it complies with the World Health Organization specification. These solutions are made by mixing the perfect amount of electrolytes and glucose, which can help the body absorb up to ten times as much water. This form of therapy was first discovered more that 50 years ago to treat patients with Cholera. The benefits of ORS use for an active lifestyle have become apparent more recently. SOS has taken this science and developed it for people with active lifestyles.